Because It's TV, Stupid.

You're watching a good game—heck, maybe a bad one. You're that close to enjoying it, but you are stopped short.

"...Today on this football field are two fine football teams who can move the football on both sides of the football. The offensive football team is led by a football player who can move the football down the football field. On the other side of the football is a football player who has made a living in football getting to the football quickly.

"In order to run the football effectively in this football game, BOTH these football teams have GOT to get possession of the football and keep the football. I talked football with the two Head football Coaches for both these football teams and both were determined to keep the other football team away from the football if they wanted any chance at all to win this football game.

"I really expect a great football game today."